CAN newspapers get any more desperate? Since Apple launched its newest bit of consumer electronics a week ago, newspaper editors everywhere have dedicated acres of space to the gadget, hoping to hold the attention of “tech-savvy” younger readers.
The day after the world’s least aesthetically pleasing dresser, Steve Jobs, released the world’s most aesthetically pleasing hunk of metal and glass, the iPad, the Age ran four articles in the “Focus” section, the Herald Sun ran a double-page spread asking if this product will “change the world” and the Australian ran three reports, an editorial and an online survey.
Overkill, anyone?
