THROUGHOUT THE 2013 Federal election campaign, both major parties have pledged to address ‘cost of living’ pressures. Kevin Rudd used the phrase 14 times during a press conference the day after calling the election, and the Liberal Party includes ‘cost of living’ among its 11-point criticism of Labor on its campaign website. Tony Abbott’s recent announcement of a generous paid parental leave scheme is another example of tapping into middle-class anxiety over making ends meet. But is the average Australian household really ‘doing it tough’?