WITH all the hullabaloo about the Kindle™ and the iPad™, it’s easy to overlook the e-reader’s centuries-old rival. But the Book™ is alive and well, with a sleek new design, lightweight packaging and wireless mobility to suit today’s busy bibliophile.

I have to admit being a little baffled by the Book™ at first. No matter how hard I looked, I just couldn’t find the ON button. After much fumbling I managed to start the device, and all it took was turning the front cover from left to right. No loading screen, sound effect or grand hurrah. It was an elegant beginning to what proved to be a charming piece of technology.

CAN newspapers get any more desperate? Since Apple launched its newest bit of consumer electronics a week ago, newspaper editors everywhere have dedicated acres of space to the gadget, hoping to hold the attention of “tech-savvy” younger readers.

The day after the world’s least aesthetically pleasing dresser, Steve Jobs, released the world’s most aesthetically pleasing hunk of metal and glass, the iPad, the Age ran four articles in the “Focus” section, the Herald Sun ran a double-page spread asking if this product will “change the world” and the Australian ran three reports, an editorial and an online survey.

Overkill, anyone?

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