The Big Pitch – Selling Advertising to the Public

Kill Your Darlings (literary journal)

THE ADVERTISING INDUSTRY can sell just about anything. Whether promoting the slave trade in the eighteenth century, peddling quack medicines in the nineteenth or flogging cigarettes to impressionable youth in the twentieth, advertisers have persuaded the public to consume an astonishing variety of unethical, ineffective and sometimes deadly products. But there is one thing the advertising industry has always had trouble selling – itself.

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